Graduation ceremony for 24 communications professionals - MScom awards its top new graduates the Burson-Marsteller and SPRI Awards

Graduation ceremony for 24 communications professionals - MScom awards its top new graduates the Burson-Marsteller and SPRI Awards.


24 communications professionals have received their diplomas today, graduating from the Executive Master of Science in Communications Management within the Faculty of Communication Sciences at USI. The eleventh edition of the degree program comprised eight week-long sessions held in Lugano and a two-week Advanced Strategic Management Session at the UCLA Anderson School of Management in Los Angeles, one of the leading business schools in the US, with which the University has had a long-standing co-operation.

The participants have acquired the technical and theoretical tools needed to handle communications for their respective organizations in terms of identity, image and overall strategic planning, and working in close cooperation with their managements. For their final projects, an essential part of the diploma program, the participants must provide a real consultancy project to companies and institutions. This year the beneficiaries were: Copenhagen Business School (CBS), iOMEDICO, Stryker and Zurich University of the Arts (ZHdK).

After the diplomas were awarded by USI President Piero Martinoli and MScom Academic Director Francesco Lurati, the best graduates received two important distinctions: the Burson-Marsteller and the SPRI Award.

Urs Rellstab, CEO of Burson-Marsteller Switzerland, has awarded the Burson-Marsteller Award for Academic Excellence, a recognition consisting of 10,000 Swiss Francs, granted to the best consulting project, which this year was attributed to the work conducted for the Copenhagen Business School. The authors of the project are Christoph Brunner (Zurich, Switzerland), Cristina Elia (Lugano, Switzerland), Janie Huus Tange (Copenhagen, Denmark), Barbara Paulsen Gysin (Hemmiken, Switzerland), Daniele Pelliciardi (Rio Saliceto, Italy) and Vivienne Rassaerts (Basel, Switzerland).

The project was chosen for having provided the client with concrete and realistic recommendations on how to ultimately improve its own positioning in the competitive marketplace of university education. The recommendations were based upon very thorough analysis of the situation and decision-making process of students from outside of Europe. This solid contribution, in alignment with the development strategy of the entire organization, is already being implemented by CBS.

The SPRI Award for the best grade average encompassing the entire program has been granted to Christoph Rytz (SBB Cargo AG) by Marion Starck, President of the SPRI (Swiss Public Relations Institute).

Finally, the scholarships offered by Global Alliance were delivered to three students who will start the MScom program next January.

Photos of the graduation ceremony will be available for download at the following link after the event:


Claudia BocelliItalyMarketing and Communication ManagerCFI Group Srl
Christoph BrunnerSwitzerland (ZH)Head of InformationSwiss Armed Forces
Vasco CecchiniSwitzerland (ZH)Chief Communications OfficerPSP Swiss Property AG
Cristina EliaSwitzerland (TI)Media relationsUSI Università della Svizzera italiana
Jane GardinerNew ZealandConsultant 
Janie Huus TangeDenmarkDirector of International Marketing and RecruitmentCopenhagen Business School
Lydia KirchelGermanyCorporate & Marketing Communications Manager EuropeHaworth Europe
Lydia KrügerGermanyDirector Corporate CommunicationDeutsche BKK
Barbara MelzlGermanyPR Manager and SpokespersonT-Systems Switzerland Ltd.
Stephan MichelSwitzerland (LU)Head of Corporate CommunicationsCSS Versicherung
Barbara Paulsen GysinSwitzerland (BL)Head of Public RelationsSwissmilk
Daniele PelliciardiItalyPR and Event ManagerCantina Albinea Canali/Gruppo Cantine Riunite
Erik PetersenUSAHead of Communications, Group OperationsZurich Financial Services
Heike PohlSwitzerland (ZH)Head of CommunicationsZurich University of the Arts
Simone RamserSwitzerland (ZH)Senior Public Relations ManagerOerlikon Solar Ltd.
Vivienne RassaertsGermanyEmployee Communications and Brand ManagerActelion Pharmaceuticals Ltd
Alexandra RhinerSwitzerland (ZH)Communications Consultantappunto communications
Christoph RytzSwitzerland (BS)Head of Corporate CommunicationsSBB Cargo AG
Guido SchommerSwitzerland (BE)Communication Managersanofi-aventis (suisse) sa
Marion SchumacherGermanyRegional Director Public Relations EuropeThe Ritz-Carlton Hotel Company LLC
Brona SimonsIrelandConsultant 
Michele Tesoro-TessItalyManagement ConsultantMethodos SpA
Tobias WölfingGermanyMarketing Communications ManagerBASF Schweiz AG
Aileen WoulfeIrelandEuropean Director of CommunicationsStryker

Nina Volles, Managing Director Executive MScom Program
USI Università della Svizzera italiana
Via Giuseppe Buffi 13, CH - 6900 Lugano
Tel +41 58 666 46 02 (direct: 42 08)