Graduation ceremony for 17 communication professionals

22.11.2014

Graduation ceremony for 17 communication professionals - EMScom awards the best consulting project with the Burson-Marsteller Award for Consulting Excellence.

Lugano, November 22, 2014 - Seventeen communications professionals received their diplomas on November 22, 2014, graduating from the Executive Master of Science in Communications 
Management within the Faculty of Communication Sciences at USI Università della Svizzera italiana.

A global leader in this field, the EMScom program prepares professionals in developing new perspectives in key communication management areas and, beyond that, to contribute to their organizations' corporate strategy. An essential part of the degree is the real-life consulting projects for companies or institutions. These projects are developed and delivered to the client by a team. This year the beneficiaries were: EOC (Switzerland), pro Senectute (Switzerland), Wanda (China) and WIPO (Switzerland).

After receiving the diplomas by the Dean of the Faculty of Communication Sciences of USI, Professor Michael Gibbert and the EMScom Academic Director, Professor Francesco Lurati, the graduates have received one important acknowledgment: the Burson-Marsteller Award for Consulting Excellence.

Burson-Marsteller Award for Consulting Excellence
The team receiving the highest grade is awarded with the Burson-Marsteller Award for Consulting Excellence. Matthias Graf, CEO of Burson-Marsteller Switzerland, presented the award to the members of the "Pro Senectute” consulting project.

The team was asked to provide recommendations regarding the strategic foundations for a rebranding of Pro Senectute. At the heart of the project is a thorough qualitative investigation of internal and external perceptions and views, which has revealed the complex and multifaceted identity of Pro Senectute. By also considering the current brand landscape in which the organization operates, the team was able to offer clear recommendations regarding a future strategic corporate branding process. The recommendations provided by Liliana Becerra (Mexico), Kathrin Gasser (Switzerland), Gilda Schertenleib (Switzerland) and Sauty Omar Timtey (Ghana) reflect a deep understanding of what a branding exercise implies, an exercise that, using their own words, is similar to a "tightrope walk”.

Pictures
Photos of the graduation ceremony will be available for download at the following link after 
the event at 18.30 hrs. See link: http://bit.ly/1u0Dmmr

List of graduates with respective position, company, nationality and country of residence
 

Name

Last name

Position

Company

Nationality

Country

Michaela

Alt

Head of Group Marketing

Liechtensteinische Landesbank AG

German

Liechtenstein

Rana

AlZoubi

Communication Specialist

Abt Associates

Jordan

Jordan

Liliana

Becerra

 

 

Mexico/US

Switzerland

Oliver

Bertschinger

Owner

Obeco

Switzerland

Switzerland

Francesca

Bordoni

Owner

Bibicom

Switzerland

Switzerland

Alessandra

Curti

Advertising and Media Relations Manager

Rhiag Group

Italy

Italy

Pascal

Frei

Head of Marketing

Energy Schweiz AG

Switzerland

Switzerland

Francesca

Fusco

Assistant Information Officer

World Intellectual Property Organization

Italy

Switzerland

Kathrin

Gasser

Project Leader Rebranding and Communications

Pro Senectute Switzerland

Switzerland

Switzerland

Hanspeter

Geisseler

Associate Project Officer

UNESCO International Bureau of Education

Switzerland

Switzerland

Stefanie

Gerber

Senior HR Partner

Novartis Pharma AG

Switzerland

Switzerland

Ulrike

Kelm

Manager Programme Acquisitions and Co-Productions

Studio Hamburg Distribution & Marketing GmbH

Germany

Germany

Simon

Krappl

Director Corporate Communications

Volvo Car Switzerland AG

Switzerland

Switzerland

Awele

Okigbo

Head of Media and Communications

Presidential Taskforce on Power

Nigeria

Nigeria

Gilda

Schertenleib

Marketing & Communications Manager

USI Università della Svizzera italiana

Switzerland

Switzerland

Sharon

Tang

Regional Director, Corporate Communications and CSR, AEMEA

Hershey Company

China

China

Andrea

Trombin Valente

Human Resources Manager

EOC Ospedale Regionale di Locarno

Switzerland

Switzerland