Burson-Marsteller Award recognizes project team for work with Dutch Life Sciences company DSM


Lugano, November 15, 2008 – Today 23 graduates of the Executive Master of Science in Communications Management program received their degrees at the Università della Svizzera italiana (Università della Svizzera italiana). The mid-career managers come from Switzerland, Germany, Ireland, Lithuania and The Netherlands.

Participants learned to look beyond the standard view of integrated communications to encompass an organization's many stakeholders and publics. With the diploma in hand they are now ready to take responsibility for their organizations identity, image, communications strategy and, most importantly, to contribute to corporate strategy.

Over the 21 months, MScom participants had seven one-week sessions in Lugano. They also spent two weeks at the UCLA Anderson School of Management in Los Angeles and one week in Copenhagen for a joint session with participants of the Copenhagen Business School’s Master in Corporate Communications. The toughest challenge, however, was the consulting project, which was undertaken by groups of five to six participants. This year's diploma projects were conducted for AXPO, DSM, Swisscom, and UNHCR.

During the graduation ceremony, Roman Geiser, CEO Burson-Marsteller Switzerland, presented the CHF 10,000 Burson-Marsteller Award for Academic Excellence to the best diploma project. The winning project was carried out for DSM, an international Life Sciences and Materials Sciences Company based in Heerlen, The Netherlands. The project team developed a strategic stakeholder relationship and issue management concept for DSM’s Functional Food business that was recognized for its in-depth analysis, clear recommendations for management and raising the level of awareness within the organization on key issues. Members of the all-women team are Daniela Meyer (Netherlands), Dorothée Braun (Switzerland), Audrone Mažeikaitė (Lithuania), Ines Najorka (Switzerland), Jacqueline Oertli (Switzerland) and Susanne Schluckebier (Germany).

The 9th annual edition of MScom comprises the following graduates:

Gabriele Badertscher Renz, Freelancer,Consultant Communications Management/Strategic Communications, Uttwil, CH

Daniel Beran, Propaganda G.E.M., Client Manager, Geneva, CH

Jan Philipp Betz, Dresdner Bank (Schweiz) AG,Communications Consultant, Zurich, CH

Rudolf Blankschön, The Swiss Post, Head of Management Communications, Bern/Linden, CH

Dorothée Braun, Basler & Hofmann Ingenieure und Planer AG, Head of Public Relations Team, Zurich, CH

Karin Broger, AstraZeneca, Corporate Communications Manager, Zurich, CH

Anita Bunk, ND SatCom, Media & Internal Communications Manager, Markdorf, DE

Maria Casile, International Trust Group, Head of Communication, Basel, CH

Esther Kühne, Swisscom AG, Head of Internal Communication Swisscom Switzerland, Bern, CH

Harry Landau, Embassy of Sweden, Deputy Chief of Mission, Bern, CH

Elena Lidonnici, Politecnico di Milano - ALP (Alumni Association), Alumni Director, Milan, IT

Johann Mannes, Pleon C-Matrix Group AG, Account Director, Zurich, CH

Audrone Maþeikaitë, BILD, Consultant, Vilnius, LT

Daniela Meyer, Maastricht, NL

Ines Najorka Tesch, Valora Management AG, Corporate Communications Manager, Bern, CH

Jacqueline Oertli, Roche, Communications Manager, Frick, CH

Susanne Schluckebier, Susanne Schluckebier - Brand Consulting, Brand & Communications Consultant, Köln, DE

Martin Schmid, Collegium Helveticum, Public Relations Manager, Adetswil, CH

Urs Schönholzer, ecopol ag, Partner, Winterthur

Monika Suter, Suter Global Communication AG, Consultant/Member of the Board, Zurich, CH

Daniel Walsh, IEN Irish Environmental Network, Communications Officer,Dublin, IR

Martin Zehnder, Schweizerische Depeschenagentur (SDA), Editor, Zurich, CH

Raffaele Züger, BSI SA, Vice President/Head of Brand Management and Strategic Projects, Lugano, CH


Nina Volles, Managing Director Executive MScom Program
Università della Svizzera italiana
via Giuseppe Buffi 13, CH - 6900 Lugano

Phone +41 58 666 46 02 (direct dial: 42 08)
E-mail: nina [dot] volles [at] usi [dot] ch
Web: www.mscom.usi.ch