Burson-Marsteller Award for Academic Excellence

The University of Lugano's Executive Master of Science in Communications Management program has held its seventh graduation ceremony. In the course of this year's ceremony Burson-Marsteller presented its annual Award for Academic Excellence, honoring the students who had submitted the best diploma project.


Zurich, November 20, 2006 – On Saturday November 18, the Burson-Marsteller Award for Academic Excellence, which is worth CHF 10,000, was presented to the team that gained thehighest grade for its diploma project.

The winning team's project, "An investigation of SF's reputationamong opinion leaders" systematically studied stakeholder groups' perceptions of SF Schweizer Fernsehen and formulated a basis for intensifying target group-centered information exchange.

For Roman Geiser, CEO of Burson-Marsteller Switzerland, such basic research and its direct applications in real-world scenarios are of major significance to the future development of the communications world. Every contribution to professionalization serves to further highlight the strategic importance of communications in every day business activities.

As Roman Geiser emphasized, "The challenges facing communicators are complex. Communication channels are becoming increasingly diverse and stakeholder groups are more widely dispersed. In response to this trend, PR and communications professionals need to find scientific bases and tools for their work within companies or as consultants. The recipients of our award make scientific contributions to real-life needs."

The winning team The members of the 2006 winning team are: - Patricia Goldschmid, Freelance Consultant, Geneva - Markus Helbling, Project Leader Olympic Games Beijing 2008, SF Schweizer Fernsehen, Zurich - Rolf Helfenstein, Client Service Director, Jung von Matt/Limmat AG, Zurich - Corinne Lo Verdi, Head of Public Relations, Association of Swiss Cantonal Banks, Basel - Walter Thomas Lutz, Senior Partner/Consultant, apr AG für Public Relations, Zurich - Claudine Marty, Marketing Manager, Università della Svizzera italiana, Lugano.

The Burson-Marsteller Award: The diploma projects are an important part of the Executive Master of Science in Communications Management at the Università della Svizzera italiana. Over 20 communications consulting projects have been undertaken for well-known businesses and government agencies over the last seven years. The project that obtains the highest grade from lecturers receives the Burson-Marsteller Award for Academic Excellence. The Award is worth CHF 10,000, part of which can be used to fund further scientific research.
Contact: Roman Geiser, CEO Office: +41 044 455 84 00

About Burson-Marsteller Switzerland: Burson-Marsteller, which has branches in Zurich, Berne, and Geneva, is one of Switzerland's leading public relations and communications consulting companies. B-M offers services in the fields of corporate and financial communications, public affairs, healthcare and scientific communications, media relations and in specific areas of advertising.

The company is managed by its CEO, Roman Geiser. Further information can be found at www.b-m.ch. About Burson-Marsteller International: Burson-Marsteller (www.burson-marsteller.com) was founded in 1953 in the United States. It is now a leading global public relations and public affairs firm. B-M provides clients with strategic thinking and program execution across a complete range of public relations, public affairs, advertising and other communications services Its global network comprises 56 branches and 44 affiliated offices operating in 58 countries on all continents. Burson-Marsteller belongs to the Young & Rubicam network of agencies, which is itself a subsidiary of the WPP Group (NASDQ: WPPGY), one of the world's leading providers of communications services.