Past events

19th EMScom Excellence-in-communications Lecture

Theme

"Deconstructing communication management in a world of social platforms" by Prof. Emily Bell

Date
Thursday, November 5, 2015
Location

Tamedia
Werdstrasse 21, 8004 Zürich

 

18th EMScom Excellence-in-communications Lecture

Date
Thursday, March 12, 2015
Location

SwissLife
General-Guisan-Quai 40, 8002 Zurich

17th EMScom Excellence-in-communications Lecture

Theme

"Stakeholders: Assets or Liabilities in a Crisis?" with Professor W. Timothy Coombs

Date
Thursday, October 9, 2014
Location

Credit Suisse Forum St. Peter
St. Peterstrasse 19, 8001 Zurich

Swiss time
17:30 to 21:00

16th EMScom Excellence-in-communications Lecture

Theme

«Conversing with New Asia» with Professor Bridget Welsh

Date
Wednesday, April 2, 2014
Location

Novartis Campus Basel
4056 Basel, Switzerland

See the map

15th EMScom Excellence-in-communications Lecture

Theme

«Leadership and Motivation: Surprising Truths» with Professor Gianluca Carnabuci

Date
Thursday, October 31, 2013
Location

FIFA Fédération Internationale de Football Association, Headquarters
FIFA-Strasse 20, CH-8044 Zurich

14th EMScom Excellence-in-communications Lecture

Theme

«Transmedia storytelling and branding: Mapping new territory» with Professor Burghardt Tenderich

Date
Thursday, April 25, 2013
Location

Swisscom AG Business Park, Pfingstweidstrasse 51, CH-8010 Zürich

13th EMScom Excellence-in-communications Lecture

Theme

«Enterprise 2.0: the in-house use of social media and its implications for the organization»

Date
Thursday, October 4, 2012
Location

IBM Forum Switzerland, Vulkanstrasse 106, 8010 Zürich

12th EMScom Excellence-in-communications Lecture

Theme

«The Psychology of Risk Perception» with Professor Ragnar E. Löfstedt

Date
Thursday, March 15, 2012
Location

Swiss Re Centre for Global Dialogue, Rüschlikon

11th EMScom Excellence-in-communications Lecture

Theme

«Persuasion: the science and art of effective communication» with Professor Gary Orren

Date
Thursday, September 8, 2011
Location

Siemens, Zug

10th EMScom Excellence-in-communications Lecture

Theme

«The new branding imperatives» with Professor Kevin Lane Keller and Dr. Uwe Ellinghaus

Date
Tuesday, April 12, 2011
Location

BMW Training Center, Industriestrasse 20, CH-8157 Dielsdorf

Swiss time 18:00

9th EMScom Excellence-in-communications Lecture

Theme

«Nextopia and the Expectations Society - The change in behaviors and dreams that is impacting the fundamentals of marketing communications and business» with Prof. Micael Dahlén

Date
Tuesday, September 14, 2010
Location

Swiss Life Headquarters, General-Guisan-Quai 40, CH-8022 Zurich

8th EMScom Excellence-in-communications Lecture

Theme

«The Market for Virtue: The Potential and Limits of Corporate Social Responsibility» with Prof. David Vogel

Date
Monday, June 8, 2009
Location

PricewaterhouseCoopers AG, Zurich

7th EMScom Excellence-in-communications Lecture

Theme

«The future of branding» with Wally Olins

Date
Tuesday, October 21, 2008
Location

Google Switzerland GmbH, Brandschenkestrasse 110, 8002 Zurich

6th EMScom Excellence-in-communications Lecture

Theme

«Changing the rules of the game: the convergence of media in the global information economy» with Dr. Uday Karmarkar

Date
Tuesday, June 10, 2008
Location

Ringier, Zurich

5th EMScom Excellence-in-communications Lecture

Theme

«Corporate branding as organizational change» with Prof. Majken Schultz

Date
Tuesday, May 8, 2007
Location

Stade de Suisse, Berne

4th EMScom Excellence-in-communications Lecture

Theme

«A Strategic Approach to Crisis Communications and Management» with Prof. Paul Argenti

Date
Monday, October 2, 2006
Location

Swiss International Air Lines, Zurich-Airport

3rd EMScom Excellence-in-communications Lecture

Theme

«New research on public relations as a global strategy function» with Prof. James E. Grunig

Date
Thursday, March 16, 2006
Location

PricewaterhouseCoopers AG, Zurich

2nd EMScom Excellence-in-communications Lecture

Theme

«Creating alignment in multi-business companies with professional employee communications» with Prof. Van Riel

Date
Tuesday, October 11, 2005
Location

Zurich Financial Services, Zurich

1st EMScom Excellence-in-communications Lecture

Theme

«Corporate culture: the invisible key to organizational success» with Prof. Eric Flamholtz

Date
Tuesday, May 24, 2005
Location

Swiss Life Headquarters, Zurich