19th EMScom Excellence-in-communications Lecture

"Deconstructing communication management in a world of social platforms" by Prof. Emily Bell

Thursday, November 5, 2015

Werdstrasse 21, 8004 Zürich


Deconstructing communication management in a world of social platforms

The mass media landscape has changed. Social platforms are at the heart of continuous, dramatic changes in the way news is generated and distributed. In this novel landscape, new players emerge forcing old players to reinvent their business models in order to stay relevant (e.g. native advertisement). Audiences, evermore accustomed to novel and increasingly disruptive forms of instantaneous communication (e.g. Snapchat, ChatApp, WeChat, etc.), demand yet further innovations in mass media.

This lecture will first analyze these changes and address the challenges generated, such as increased concentration of media power, decreased transparency, personal data protection concerns, problems related to the verification of user-generated news, ethical issues, regulation, etc. It will then offer thoughts on the relevance of this new environment to corporate communication.


17:00 hrs Guided tour of Tamedia building (optional upon registration)

17:30 hrs Doors opening

18:00 hrs Welcome by USI Università della Svizzera italiana and .HarbourClub.

18:15 hrs "Deconstructing communication management in a world of
                      social platforms"
                      Prof. Emily Bell, Columbia University Graduate School of Journalism 

19:15 hrs Q&A session  

20:00 hrs Apéro riche


Emily Bell is Professor of Professional Practice & Director of the Tow Center for Digital Journalism at Columbia University Graduate School of Journalism.
Previously, Prof. Bell was editor-in-chief of Guardian Unlimited from 2001 to 2006. Under Bell, the Guardian received numerous awards, including the Webby Award for a newspaper website in 2005, 2006, 2007 and 2009, and British Press Awards for Website of the Year in 2006, 2008 and 2009. Bell first joined the Observer newspaper, which became part of Guardian News and Media, in 1990, as a business reporter specializing in media business, marketing and technology. Bell is a leading media commentator in the U.K., writing about broadcasting and media policy issues. She is a 1987 graduate of Christ Church, Oxford University, where she earned a master’s degree in jurisprudence.


The event is currently fully booked. Please send an email to emscom [at] usi [dot] ch if you wish to be put on the waiting list.


Ilaria Juon
Head of Operations

EMScom Executive Master of Science in Communications Management
USI Università della Svizzera italiana / Via Giuseppe Buffi 13 / 6900 Lugano / Switzerland
phone +41 (0)58 666 46 02 / email ilaria [dot] juon [at] usi [dot] ch / website www.emscom.usi.ch