Mark Chong

Associate Professor of Corporate Communication and Academic Director of the MSc in Communication Management program at Singapore Management University (SMU).

Mark Chong is Associate Professor of Corporate Communication and Academic Director of the MSc in Communication Management program at Singapore Management University (SMU).

He is the recipient of several teaching awards, including the ‘Excellent Teacher Award’ and the ‘Most Promising Teacher Award’ at SMU. Since 2005, he has regularly ranked among the top 20 teachers in SMU’s Lee Kong Chian School of Business.

Mark is an active scholar and has published books, journal articles, book chapters and cases on corporate communication. His current research focuses on brand narratives and corporate reputation in social media. He is on the Editorial Board of the SAGE Encyclopedia of Corporate Reputation. Outside of academic research, Mark has provided executive development and consulting to various companies, including Mondelez, Bio-Rad, Sembcorp, and Siegel+Gale.

Mark received his Ph.D. from Cornell University. He is also an alumnus of the Global Colloquium on Participant-Centered Learning (GLOCOLL) at Harvard Business School. Prior to joining academia, he worked for close to a decade as a corporate and marketing communication executive in Asia.