Professor of Marketing at SDA Bocconi School of Management in Milan, IT and at USI Università della Svizzera italiana, CH.
Andreina Mandelli is in the faculty of marketing and communication at SDA, the business school of Bocconi University in Milan (IT), and at Università della Svizzera italiana in Lugano (CH), teaching courses at both graduate and executive levels. She also collaborates with the program in Communication Management at IE Madrid (ES). Her significant international experience also comes from her participation to the MISB Bocconi programs (executive and graduate) in Mumbai, India.
Mandelli’s PhD in mass communication is from Indiana University, Bloomington.
She teaches Digital Corporate Communication, Digital marketing and consumer behavior, and was prized with the “Best graduate teacher” award in 2008 at Bocconi University.
Mandelli is active in research at the international level. She collaborated to founding two global research networks: the World Internet Project, coordinated at USC Los Angeles, and the Business Information technology Study, coordinated at the Anderson School of management UCLA. In relation with these projects she still has research affiliations with BIT UCLA and the Center for Digital Future at USC.
Based on her research findings Mandelli published 8 books and several journal articles.