Past events

EMScom Alumni Association Aarhus Study Trip

Date
Thursday, June 29, 2017 to Friday, June 30, 2017
Swiss time 8:00

EMScom Alumni Jour Fixe "With Campaigning into the future"

Date
Thursday, March 16, 2017
Location

Zunfthaus zur Zimmerleuten
Limmatquai 40
CH-8001 Zürich
+41 44 250 53 63
www.zunfthaus-zimmerleuten.ch
Google Maps

Swiss time 18:30

EMScom Alumni Annual General Meeting

Date
Thursday, January 26, 2017
Location

Zunfthaus zur Zimmerleuten
Limmatquai 40
CH-8001 Zürich
+41 44 250 53 63
www.zunfthaus-zimmerleuten.ch
Google Maps

Swiss time 18:15 to 22:00

2016 / Jour Fixe: Enabling sustainable growth: by turning employees into ambassadors and key opinion formers into advocates of the Unilever Sustainable Living Plan

Date
Monday, November 21, 2016
Location

Widder Hotel
Rennweg 7
CH-8001 Zürich
www.widderhotel.com
Google Maps

Swiss time 18:30 to 21:30

2016 / Roundtable: Employer Branding: why communications professionals should get involved

Date
Tuesday, October 25, 2016
Location

Farner Consulting AG
Löwenstrasse 2
CH-8001 Zurich
www.farner.ch
Google Maps

Swiss time 18:30 to 21:00

EMScom Alumni Basel Lunch

Date
Thursday, August 18, 2016
Location

Brasserie Baselstab
Marktplatz 30
4051 Basel

Tel.+41 61 261 31 00
Fax+41 61 261 78 31

http://www.moevenpick-restaurants.com/brasserie-baselstab

Swiss time 12:15

2016 / Roundtable: How to work with influencers to bring your brand alive in the digital world

Theme

Spreading your organizations’ stories organically, increase the audience outreach and the volume of followers is everything but an easy task. More and more, companies are required to find new and effective ways to reach their target audience in an intricate world made of analytics, algorithms and formulas. Yet, spreading brand messages through the word of mouth, with the help of “influencers” established itself worldwide as one of the most efficient and credible communication measures. How can you effectively merge these two aspects? What are the challenges and the opportunities?

Kingfluencers is a Digital Influencer Marketing Agency with expertise in developing and managing digital influencer marketing campaigns from strategy and creative concept to campaign execution. They tailor-made campaigns on the reach & authority of the new generation of digital influencers, reaching thousands of people through a new & untapped media channel and empowering influencers to create authentic, personable, subtle content, to help tell brand stories.

Date
Thursday, June 9, 2016
Location

Widder Hotel
Rennweg 7
CH-8001 Zürich
www.widderhotel.com
Check Google map

Swiss time 19:00 to 21:00

2016 / Swiss Reputation Ranking

Date
Wednesday, May 18, 2016
Location

Migros Museum für Gegenwartskunst, Zurich
Löwenbräu-Areal, Ausstellungsstrasse 270, 8005 Zürich

 

Swiss time 9:00 to 11:15

2016 / Jour Fixe: Communication evaluation

Theme

Evaluation of communication activities is consistently named as one of the top concerns of communication professionals. Yet paradoxically not even half reportedly undertake any evaluation.  Drawing from his recent PhD studies and over a decade of experience in evaluating communication campaigns and programmes,  Glenn O'Neil will set out the challenges and complexities of evaluation and offer insights into solutions and approaches to ensure that evaluation brings value to communication professionals and their organisations. 

Date
Thursday, April 28, 2016
Location

Widder Hotel
Rennweg 7
CH-8001 Zürich
www.widderhotel.com
Check Google map

Swiss time 18:30 to 21:00

2016 / Roundtable: Digital Transformation

Theme

Digital Transformation has turned into one of the economic buzz words. In the early days it was necessary to have a website, today a solid digital footprint is a success factor for any commercial business model and it’s becoming mission critical in the B2B world as well. What started as the “re-invention” of transactional business models like travel, retail & banking has now turned into disruption, in which telco’s don’t own infrastructure and IT giants design cars. The next phase of this continuous and constantly accelerating change is the digital empowerment of organisations. The Chief Digital Officer and digital strategy teams will be replaced by a broad and deep digital maturity of all organisational functions.

Let’s discuss and exchange hands-on experience with the challenges deriving from this rapid evolution of business environments and markets and how organisations address the challenges and build their own foundation for a solid and successful future in a very digital world.

Roundtables are a new format introduced by the Association in 2016. Each event is designed to focus on a specific communication “hot topic” and to spark deeper insights for participants. The Roundtables bring together a group of ten to fifteen alumni to share ideas in an open forum. This first Roundtable on Digital Transformation and will be led by Philipp Rosenthal.

Date
Wednesday, March 16, 2016
Location

Widder Hotel
Rennweg 7
CH-8001 Zürich
www.widderhotel.com
Check Google map

Swiss time 18:30 to 19:45

2016 / Annual General Meeting

Date
Thursday, February 4, 2016
Location

Hotel Widder, Rennweg 7 in Zürich.

Swiss time 18:15 to 22:00

2015 / Jour Fixe: The value of an identity-based rebranding: the Pro Senectute case, Thursday, December 10

Date
Thursday, December 10, 2015
Swiss time 18:30

2014 / Jour Fixe: "Employer Branding for a Storytelling Organization: Concept, implementation and lessons learned"

Theme

EMScom Capstone consulting project presentation, winner of the Burson-Marsteller Award 2012

Date
Thursday, October 16, 2014
Location

Le Richemond, Geneve
Rue Adhémar-Fabri 8, 1201 Genève

2014 / Happy Hour in Brussels

Theme

Get-together event

Date
Wednesday, July 9, 2014
Location

Brussels

2014 / Jour Fixe: A new model of Living the Brand - results, joy and pain of a doctoral journey

Date
Tuesday, June 17, 2014
Location

Au Premier, Bahnhofplatz 15, Zurich

2014 / Happy Hour in Geneva

Theme

Get-together event

Date
Thursday, June 12, 2014
Location

Geneva

2014 / Happy Hour in Basel

Date
Wednesday, March 19, 2014

2014 / Jour Fixe: Raising Bonnier's attractiveness for digital talents

Theme

Regional event 

Date
Wednesday, February 26, 2014
Location

Zurich

2014 / Happy Hour in Bern

Theme

Get-together event

Date
Tuesday, February 11, 2014
Location

Bern

2014 / Annual General Meeting

Date
Tuesday, January 28, 2014
Location

Zunfthaus zur Zimmerleuten, Zurich

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