Strategic thinking

This course covers two main but related areas business strategy and systems thinking. It examines issues central to an organizations long and short-term competitive position and explore a variety of conceptual frameworks and models to analyse and gain insight about how to achieve or sustain competitive advantage. 

Professor
Module
Linking communication to management

This course focuses mainly on business strategy, examining issues central to the organizations long and short-term competitive position. Furthermore, the course examines the time and integrative dimensions of understanding the organization as a whole. Participants will explore a variety of conceptual frameworks and models to analyse and gain insight about how to achieve or sustain competitive advantage in profit as well as non-profit organizations. This journey starts by analysing the external environments influence on an organization’s performance and subsequently analysing the contribution of the internal context (resources and capabilities). After covering both the external and internal perspectives, we bring these concepts together to discuss firm level competitive advantage. To support the formulation and implementation of strategy we need to have a framework that allows us to understand and communicate the consequences of a chosen strategy across the organization as a whole and not just from a narrow functional perspective. A “systems” perspective that allow us to do this will be discussed and used in the course as a supplement to the traditional strategy approach.

The course uses of a variety of teaching methods, from games to lectures to group work, allowing participants to develop an appreciation for the use and limitation of the tools discussed.

After the course, participants should be able to analyse the external environment and understand its impact on the performance of the organization, understand the value of resources and capabilities as fundamental building blocks of organizations, examine the competitive position of an organization and understand the interconnectedness of business and management from a systems perspective.