Stakeholder management

This course relates to selected problems from the experience of participants, who are asked to consider their organizations’ stakeholders, as well as the managerial priorities in terms of corporate public affairs. Topics covered in the course include the value maximization, the negotiated-order and the corporate social responsibility approaches. 

Professor
Module
Understanding the communication environment and managing integrated communication

This course introduces the foundations and centrality of stakeholder communications, discusses the most important approaches, and analyzes the limits and challenges of managing stakeholder relations in a corporate setting. It also explores the different strategic levels at which stakeholders operate and their varied agendas; the principal stakeholder theories; defining, prioritizing and working with stakeholders, and evaluating success.

This course relates to selected problems from the experience of participants, who are asked to consider their organizations’ stakeholders, as well as the managerial priorities in terms of corporate public affairs. Topics covered in the course include the value maximization, the negotiated-order and the corporate social responsibility approaches. The course will explore whether the aforementioned approaches are compatible. Participants also examine the creation of value with shareholders, drivers of stakeholder engagement, citizen advocacy, and strategic use of organizational hypocrisy. Each session wraps up with an overview of key learning points of the day.