Financial and investor relations

This course explores the rationale behind modern financial public relations and investor relations. It is designed to enable participants less familiar with the financial field to gain a working understanding of the subject in the context of public relations and corporate communication practices.

Professor
Module
Understanding the communication environment and managing integrated communication

Financial relations (financial communication/PR and investor relations) is a distinct specialization in communication, requiring knowledge not generally held by communications practitioners and requires understanding of special regulations, civil and even criminal law. It offers the dubious privilege of the possibility of criminal prosecution for those who transgress the rules. This course explores the rationale behind modern financial public relations and investor relations. It is designed to enable participants less familiar with the financial field to gain a working understanding of the subject in the context of public relations and corporate communication practices.

Through a mix of lectures, class exercises, group work, discussions and presentation of study group works, participants examine the nature of financial relationships and define the target audiences and media of financial communication and investor relations. Over nine sessions, participants examine a broad array of financial relations topics from a basic introduction to the role of investor relations and why share prices matter, to the relevant public and their needs. Other subjects covered include corporate governance in the context of investor relations, financial communication tools, legal and regulatory matters, initial public offerings and other actions, and crises, bids and deals.

By the conclusion of the course, participants come to know how financial markets function and their particular information requirements; can define the target audiences and media of financial communication; have basic knowledge of how financial markets function and of their information requirements; comprehend the various methodologies of financial communication, including those relevant to initial public offerings and takeovers; and understand the theory and practice of restrictions on financial communication.