This course will cover all aspects of crisis communication, including general communication strategy, crisis definition, crisis anticipation, crisis preparation, effective communication during a crisis, and finally, crisis prevention.
The purpose of this course is to introduce participants to the strategic, proactive and process-oriented approach to organizational crisis management; the different stages of the crisis life cycle, from risk and issues management in the pre-crisis stage to organizational learning in the post-crisis stage; the most important crisis communication theories (Image Repair Theory, Terminological Control Theory, Situational Crisis Communication Theory, Contingency Theory and Rhetorical Arena Theory); based on a series of retrospective case studies, exercises and crisis simulations.
The goals of the course are to enable participants to:
- develop a critical understanding of organizational crises, crisis management and crisis communication in the risk society
- describe and explain the differences between central perspectives on crisis management (and related disciplines such as emergency management and business continuity management)
- establish the formal crisis preparedness of their organizations applying a staged approach and
- communicate in a crisis situation applying relevant concepts and models stemming from both the rhetorical or text-oriented and the strategic or context-oriented research traditions