Consulting projects

Internal communications in times of change

Company
Winterthur Life
Year
2000
Edition EMScom2
Participants
Elisabeth Boner, Anne Cusinay, Willy Rüegg, Werner Schreier
Description
Aimed at eveloping a typology of business models in order to guide strategies, this project also targeted publics and the message content of the internal communication plan.

The competitive advantage. Corporate communication in the age of the internet. A business report for Credit Suisse Financial Services

Company
CSFS
Year
2000
Edition EMScom2
Participants
Roland Leuenberger, Vincent Lusser (Vincent was the winner of the Burson-Marsteller Award for Academic Excellence), Christian Pfister, Frédérique Walthert
Description
By determining what constitutes “excellence” in public relations on the Internet, an outline of the main features of Credit Suisse corporate communications compiled by the project team to measure the gap between where Credit Suisse is and where it should be on the internet.

“We are Family.” Community building for the FIS Alpine World Ski Championships 2003, St. Moritz

Company
St. Moritz Ski World Championships - 2003
Year
2000
Edition EMScom2
Participants
Ariane Ehrat, Axel Renner, Markus Rossier, Gieri Spescha, Jörg Wanzek
Description
At the heart of this project was development of public relations and communication strategies for the St. Moritz 2003 World Ski Championships to create sustainable regional buy-in.

150 years of Swiss Confederation. Evaluation of the communication activities by the federal agency of culture (Bundesamt für Kultur / BAK)

Company
Federal Office of Culture
Year
1999
Edition EMScom1
Participants
Walter Stüdeli, Susanne Gäumann, Susanne Kreyenbühl
Description
In 1998 the federal agency of culture (Bundesamt für Kultur / BAK) was responsible for the organization of the national jubilee (150 years federal state) and the presentation of Swiss literature at the German Book Fair in Frankfurt. Switzerland was official guest-country. The consulting project focused on analyzing the two communication campaigns and the decision-making function of the BAK in it.

An integrated Communication approach

Company
Gaia Tree Foundation
Year
1999
Edition EMScom1
Participants
Serena Chiusura, Antje Hiel, Eva Pianini, Glenn O’Neil
Description
The Gaia Tree Project is an integrated re-forestation program. The consulting project aimed to: a) define and organize a public relations program to distribute the message regarding investment opportunities in re-forestation via the Internet, and b) develop an analysis of the efficiency of the Internet for this purpose and examine alternative methods of communicating the message.

Communication and PR in the formation of an organization

Company
Oncosuisse
Year
1999
Edition EMScom1
Participants
Stefania Misteli, Kathrin Schaeppi, Pia Colombo, Peter Berger
Description
OncoSuisse is a non-profit organization in the field of oncology in Switzerland. The consulting project assessed the critical relationships and issues as well as the internal and external expectations and needs based on primary and secondary research.

Coordinated communication concept for Swiss Post

Company
Swiss Post
Year
1999
Edition EMScom1
Participants
Rosemarie Rotzetter, Regina Pinna, Barbara Köhler, Nicole Bayard
Description
In a liberalized market, Swiss Post is an independent, publicly owned company. The company’s objective was to create an integrated communications and to implement a new corporate communication concept within the organization. The aim of the consulting project was to make that happen.

Exhibitions. Characteristics that contribute to success

Company
Farner / Expo 2002
Year
1999
Edition EMScom1
Participants
Margot Leder-Juchli, Annick Lusser, Denise Tschamper
Description
In the context of Expo.01 – a national exhibition planned in Switzerland – the project team focused on identifying the characteristics and components contributing to the success of an exhibition.

The “So-Why?” campaign. A communications campaign in Africa

Company
ICRC
Year
1999
Edition EMScom1
Participants
Christine Stähli, Therese Wüthrich, Dirk Schuhmann, Urs Peter Stebler, Glenn O’Neil
Description
In 1997 the ICRC launched the “so why” campaign to promote respect for war victims in Africa. The campaign was led by six of Africa’s most popular musicians. The report aimed to design a model to evaluate the impact of the “so why” campaign.

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