Consulting projects

Internal Communications Strategies in a Merger Situation of two Swiss Power-Suppliers

Company
EEF-ENSA
Year
2002
Edition EMScom4
Participants
Benoit Revaz, Nils Rickert, Marcel Scacchi, Daniela Sofia, Nina Volles
Description
The consulting project defined an internal communications strategy to build strong employee commitment for the continuous change process in order to support the company in a rapidly changing business environment.

Introducing the Global Village. Linking Identity, Reputation and Communication

Company
Liechtenstein
Year
2003
Edition EMScom4
Participants
René Schierscher, Armin Lutz, Rolf Fehlmann, Heike Grahlow, Tanja Passow (Tanja was the winner of the Burson-Marsteller Award for Academic Excellence)
Description
The government of Liechtenstein was moving towards actively managing the country’s reputation. The project identified the factors affecting Liechtenstein’s reputation (in coherence with its identity) and prepared a plan (handbook) for managing that reputation.

Promoting Health Promotion

Company
Health Promotion Switzerland
Year
2002
Edition EMScom4
Participants
Markus Allemann, Jürg Abbühl-Hebeisen, Eros Bosisio, Ulla Hollmann, Stefania Isola
Description
A strategy was developed to build understanding of how communication could best support the core business of Health Promotion Switzerland.

WTO reputation

Company
WTO
Year
2002
Edition EMScom4
Participants
Scott Caulwell, Tatjana Darany, Simona Gambini, Mario Musa, Petra Schmäh
Description
The scope of this project was defined as follows: an in-depth analysis based on qualitative primary and secondary research among stakeholders to reveal today’s perception of the WTO and the driving factors of its reputation. Based on these findings, recommendations were formulated as to how the WTO Secretariat might devise a communications strategy to improve both public understanding and the reputation of WTO.

Communication strategy within the IPO process

Company
Sunrise
Year
2001
Edition EMScom3
Participants
Elisabeth Boner, Monika Walser, Natasha Widmer
Description
The project aimed to develop a communication strategy to guide Sunrise to an IPO in 2002.

Foundation of Medical Humanities

Company
Sasso Corbaro Foundation
Year
2001
Edition EMScom3
Participants
Karin Bossi, Christine Keller Sallenbach, Urs Pfenninger
Description
The project team compiled a communications plan for shaping a “corporate identity,” by recommending an organizational structure and proposing a communications approach consistent with the director’s aspirations.

IPO research project

Company
Switcher
Year
2001
Edition EMScom3
Participants
Tatiana Fumasoli, Philippe Thomas Hauenstein, Alex Miescher, Daniel Rüfenacht
Description
The project included development of a communication strategy to support the Switcher 2003 IPO.

Issues management at the International Committee of the Red Cross

Company
ICRC
Year
2001
Edition EMScom3
Participants
Charlotte Lindsey (Charlotte was the winner of the Burson-Marsteller Award for Academic Excellence), Hadumoth von Escher, Christian Frutiger, Simone Pizzoglio
Description
The project team devised an issues detection and management strategy for the ICRC, made a recommendations based on its findings, and presented an implementation plan.

Baloise Art Prize

Company
Baloise Insurance
Year
2000
Edition EMScom2
Participants
Martin Philipp Jann, Irma Mühlhofer, Philipp Senn
Description
The project considerd how Baloise could use its visual arts prize to build stronger relations with its publics, determined the tangible and intangible benefits of the arts prize in order to guide Baloise in decision making associated with the arts prize.

Handbook for Micromet’s IPO communication

Company
Micromet
Year
2000
Edition EMScom2
Participants
Daniela Bassi, Darcy Christen, Kurt Huber, Evelyn Wolf
Description
This project supported Micromet in discovering and creating its identity, and developing its story to facilitate development of a communication plan for the company’s IPO.

Pages