Consulting projects

Issues Management

Company
Swiss int. airlines
Year
2006
Edition EMScom7
Participants
Doris Ackermann, Mark Baecher, Caroline Berchtold, Barbara Josef, Sandro Mesquita, Zvjezdana Zeco
Description
Unavailable

The The impact of communication on engagement to strategy

Company
UBS
Year
2006
Edition EMScom7
Participants
Barbara Fry, William Law, Natascha Molenaar, Tatiana Togni
Description
UBS Golbal Wealth Management & Business Banking (Global WM&BB) mandated the project team to develop a tool to measure the level of engagement to its strategy (business priorities) and the impact of communication on the engagement. The MScom project team conducted a pilot survey and developed key findings and recommendations based on the outcome.

Communications to Support Sika Strategy Review 2005-2010

Company
SIKA
Year
2004
Edition EMScom6
Participants
Sabine Amrein-Herche, Silvia Kauer-Baumgartner, Stefan Kern, Patrick Köppe, Christine Pielken, Alfred Spieser
Description
MScom degree candidates supported SIKA in communicating a new strategy so that every employees knew their roles within the company and recognized their contribution to the Sika 2005 -2010 strategy.

Internal Communications

Company
Ringier
Year
2004
Edition EMScom6
Participants
Marco Castellaneta, Reto Klink, Kurt Tonini, Martin Waeber, Martin Schneider, Sandro Graf
Description
Ringier AG is Switzerland’s largest media company. Ringier wished to learn about the impact of identification and corporate culture on its daily business, in order to understand how the growth of the company might change the identity. The consulting project looked at how to manage this change process.

USI: Strategy for future success - a communicator’s perspective

Company
Università della Svizzera italiana
Year
2004
Edition EMScom6
Participants
Heinz Brodbeck, Martin Fricker, Volker Kadow, Hansulrich Locher, Martine Reymond, Cordula Rieger
Description
Based on thorough research, the project described the desired identity of Università della Svizzera italiana (USI) as seen by its “dominant coalition: the perceived identity of USI in the eyes of its relevant internal stakeholders, including awareness and reputation in the relevant markets served.

Way to leadership

Company
KPMG
Year
2004
Edition EMScom6
Participants
Katja Barlogis, Nathalie Dérobert, Zuzana Drozd, Marianne Heller, Christian Imfeld
Description
The project analyzed and supported cultural change at KPMG Switzerland, identified key drivers and provided recommendations in the field of internal communication.

Brand Management MCH Swiss Exhibition Ltd.

Company
MCH Swiss Exhibition Ltd.
Year
2003
Edition EMScom5
Participants
Christian Jecker, Jacques Andres, Anita Enz, Dominik Marbet, Bettina Schober
Description
Unavailable

Effectiveness and Efficiency of Internal Communications at Ciba Specialty Chemicals Inc

Company
Ciba Specialty Chemicals Inc.
Year
2003
Edition EMScom5
Participants
Beate Eckhardt, Leta Filli, Daniela Hotz, Caroline Scherb (Caroline was the winner of the Burson-Marsteller Award for Academic Excellence)
Description
The client asked the MScom team to focus its research effort on the effectiveness and efficiency of internal communications and in particular to define areas where there may be potential to improve the “value/impact for money-ratio.”

Stakeholder perception and relationship quality asessment of Grasshopper-Club Zurich

Company
Grasshoppers-Club Football Ltd.
Year
2003
Edition EMScom5
Participants
Björn Kälin, Susan Orozco, Michael Schiendorfer, Bianca Vatterodt
Description
The consulting project analyzed: 1) which stakeholders were of particular interest to GCZ in view of the business model; 2) Stakeholders perception of GCZ; and 3) the quality of stakeholders’ relationship with GCZ.

Auditing OFCOM to prepare it for its future challenges

Company
OFCOM
Year
2002
Edition EMScom4
Participants
Roberto Rivola, Evelyn Schmid, Laura Illia, Robert Hangartner, Irene Fischbach
Description
The consulting project helped OFCOM develop an organizational identity and advised them on the communications and organizational implications of the proposed identity.

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