Consulting projects

Swisscom and its stakeholders: leading-edge practice in Corporate Responsibility

Company
Swisscom
Year
2009
Edition EMScom10
Participants
Suzy Chisholm, Karin Fischer, Matthias Graf, Amanda Marlin, Gert Schröder, Giorgio Tebaldi
Description
The consulting team for this project is supporting Swisscom in its efforts to develop leading edge practice in Corporate Responsibility. Interviews with selected Swisscom management and external partners will be used as the basis for developing a three-dimensional mapping of key stakeholders, material issues and engagements. The project will look in-depth at one of Swisscom’s environmental engagements, and provide a review that makes reference to the AA1000 AccountAbility Standards.

Axpo contributer and cares! Credible engagement for human beings, nature and economy

Company
Axpo Holding AG
Year
2008
Edition EMScom9
Participants
Gabriele Badertscher Renz, Daniel Beran, Rudolf Blankschön, Maria Casile, Anita Bunk
Description
The project assignment included the development of a strategy for communicating about Axpo’s new renewables sector from 2009 to 2012. The project aimed to embed the overall communication strategy of the company, respectively demonstrating possible alternatives. The current communication instruments and activities should be analyzed and discussed as well as the present operational decisions. The region for the communication project is Switzerland. The strategy will be supported by personnel and financial resources plans

Strategic stakeholder relationship and issue management - a communication case for DSM Functional Food

Company
DSM
Year
2008
Edition EMScom9
Participants
Daniela Meyer, Dorothée Braun, Audrone Mazeikaite, Ines Najorka, Jacqueline Oertli, Susanne Schluckebier
Description
The original project scope for the MScom team was to develop an integrated stakeholder communication strategy for a FF umbrella brand intended to be launched. In the course of the first quarter, DSM’s umbrella brand initiative took a different turn, resulting in the postponement of the original launch date, alterations to the original brand briefs and organizational changes. The MScom team adapted its task to deliver a stakeholder and issues analysis on the basis of which a FF communication case could be built.
News release

The UNHCR Branding project

Company
UNHCR (the UN Refugee Agency)
Year
2008
Edition EMScom9
Participants
Danny Walsh, Jan Betz, Elena Lidonnici, Martin Schmid, Raffaele Züger, Harry Landau
Description
The aim of the project is to highlight gaps between UNHCR\'s desired and projected identity, as well as to show the current visibility of some of UNHCR\'s stakeholders (the donor-countries, the corporate sponsors, and the good-will ambassadors). Also to suggest how to increase the visibility of these stakeholders.

What is Swisscom’s reputation with regard to regulation-relevant issues among specific stakeholders?

Company
Swisscom
Year
2008
Edition EMScom9
Participants
Karin Broger, Esther Kühne, Johann Mannes, Urs Schönholzer, Monika Suter, Martin Zehnder
Description
The aim of this research project was to investigate Swisscom’s reputation with regard to regulation-relevant issues among the stakeholder population: media, politicians, opinion leaders and employees. The main focus was stakeholders’ perceptions of the way the Swiss telecommunications market works, the role of Swisscom, the identification with Swisscom, and the company’s scope of action.

Around the World with Solar Impulse: New perspectives for a successful communication

Company
Solar Impulse
Year
2007
Edition EMScom8
Participants
Jérôme Puginier, Martine Ruprecht, Vincent Monnier, Gabriela Cotti Musio, Helena Jansen, Jessica Walther
Description
After having successfully accomplished the round-the-world flight in 1999 with Breitling Orbiter, Bertrand Piccard was working on the new challenge of circumnavigating earth with a plane powered only by rays of sunlight. This project, in Piccard’s view, presented an opportunity to promote the idea that the technology exists to develop more environmentally- friendly means of mobility. The aim of the MScom consulting project was to develop a strategy to convey this message. An important starting point of the project was the definition of the sender. On one side Piccard has strong commercial sponsors and on the other side he works with EPFL, one of the most prestigious academic scientific institutions in Switzerland. The scope of the message that Piccard sought to convey required that the communication roles of the commercial and institutional (current and potential) stakeholders be well defined.
News release

Basel meets Shanghai

Company
Canton of Basel-Stadt
Year
2007
Edition EMScom8
Participants
Sabine Horvath, Silvia Behofsits, Rosanna Tivolino, Cristina Mazzei, Makus Abt
Description
Basel and Shangai aim at developing a City Partnership soon. The Canton of Basel-Stadt (Department of Economic and Social Affairs) sought to gain a better understanding of the potential of the partnership. Taking a communication perspective, the project aimed analyze the stakeholders involved, current and potential relation-ships among them and their perceptions (in particular, their perceptions of one another’s reputations) and expectations. This audit allowed for defininition of potential communication goals and objectives of the Basel-Shanghai partnership on which to base a communication strategy.

Brand selection criteria in the hearing aid market

Company
Phonak Group
Year
2007
Edition EMScom8
Participants
Nicholas Bloch, Jon Bollman, Stefanie Lauber, Christoph Ottiger, Ina Reinecke
Description
This project framed an understanding the dispensers’ brand selection criteria to effectively steer marketing and communication decisions for hearing aid brands of the Phonak Group.
News release

Facts, fat and figures – A reconceptualization of Swissmilk’s strategic communication management in view of new rising issues in healthy nutrition

Company
Schweizer Milchproduzenten, SMP
Year
2007
Edition EMScom8
Participants
Charlotte Hofstetter, Daniel Hug, Eva Maccini, Sylvie Merlo, Sabine Schneider, Marianne Weibel
Description
As most dairy products are associated with fat, the milk industry faces image problems and wants to re-position itself relative to the "healthy properties" of milk products. The MScom team asked whether research-based arguments could prevent milk products from being perceived as a "cause for obesity" and whether Swissmilk was a credible source for such kind of information. Furthermore, emerging health issues are becoming more complex, raising the question of how to transmit SMP's positions and arguments to the various key stakeholders.

An investigation of SF

Company
Schweizer Fernsehen
Year
2006
Edition EMScom7
Participants
Patricia Goldschmid, Markus Helbling, Rolf Helfenstein, Corinne Lo Verdi, Thomas Lutz Walter, Claudine Marty
Description
This project, winner of the Burson-Marsteller Award for Academic Excellence, provided communications strategy recommendations addressing key opinion leaders of Schweizer Fernsehen (SF), the leading television broadcaster in the German-speaking part of Switzerland. The project included an analysis of SF’s reputation among leading representatives of important stakeholder groups. As a public service broadcaster, SF is largely financed (70 percent) through public fees. SF’s mission is to produce programs attractive to a broad audience. Embedded in the complex organizational structure of the Swiss Broadcasting Corporation (SRG SSR idée suisse), SF faces several challenges. A large number of players influence decision making in this competitive business environment. In order to operate effectively in this highly regulated broadcasting environment, support from its stakeholders is essential.
News release

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