Consulting projects

Developing a Brand Positioning and Brand Narrative for Power-Blox

Company
Power-Blox
Year
2016
Edition EMScom17
Participants
Stephen Funk, Kevin Hansen, Elizabeth Soguel, Barbara Weiss
Description
Power-Blox is a solar energy start-up with a revolutionary idea to empower people to independently produce their own energy. Although they have already won several awards prior to launching their product, the emerging company recognized the importance of understanding how to effectively communicate with their stakeholders and setting themselves apart from the competition to create a sustainable and successful business. The project team was given the assignment to develop a brand positioning and brand narrative based on the internal and external perspectives of the organisation’s environment to help them achieve their goals.

Digital Communication Strategy for Swiss Re

Company
Swiss Re
Year
2015
Edition EMScom16
Participants
Tommy Jakobsen, Martin Luginbühl, Patrizia Luisi, Dunja Mesic & Jörg Polzer
Description
The Swiss Re Group is a leading wholesale provider of reinsurance, insurance and other insurance-based forms of risk transfer. The company has recognised the importance of the rapidly evolving trend of digital communication and aims to take its digital communication efforts to the next level in order to position the Group as a dialogue-driven business partner. The project team was given the assignment to develop a Digital Communication Strategy for Swiss Re. Based on an in-depth Digital Communication Audit and an Environmental Analysis, the team developed a comprehensive set of recommendations – including five actionable strategic initiatives and a dedicated Organisation & Governance model – that will help transform Swiss Re’s digital communications to fully leverage and share the companies expert knowledge with stakeholders.

ENABLING SUSTAINABLE GROWTH: By turning employees into ambassadors and key opinion formers into advocates of the Unilever Sustainable Living Plan

Company
Unilever
Year
2015
Edition EMScom16
Participants
Carolin Hoyer, Daniel Schaltegger, René Felder, Roberta Buzio
Description
Unilever is one of the world’s leading suppliers of fast-moving consumer goods. The company’s strategy is built to achieve the purpose of ‘making sustainable living commonplace’. Social and environmental ambitions are defined through the Unilever Sustainable Living Plan (USLP), which helps the business to de-couple growth from environmental impact while at the same time increasing its positive social impact. One of the principles of the USLP is that its overall objectives cannot be achieved by Unilever acting alone. It can only be driven through dialogue with key constituencies like employees and external stakeholders. In this spirit, Unilever gave a mandate to the EMScom consulting group to further improve the perception and engagement levels towards the USLP amongst employees and key opinion formers in Germany, Austria and Switzerland. The EMScom consulting group identified key issues and opportunities to this objective through an analysis of the research carried out between February and July 2015. In the report, the EMScom consulting group presents a set of recommendations that address the identified issues and opportunities to help Unilever achieve their ambition of sustainable growth.

Promote continuity of care with other healthcare professionals

Company
Ente Ospedaliero Cantonale
Year
2014
Edition EMScom15
Participants
Michaela Alt, Alessandra Curti, Simon Krappl, Andrea Trombin-Valente
Description
EOC is the network of public hospitals of Southern Switzerland, with 1’000 beds, 350’000 patients per year and 5’000 employees. The project team was given the mandate to identify and to assess the quality of relationships and communication between healthcare partners (stakeholders) and EOC. Through both qualitative and quantitative data, the project team developed a customized model and toolbox that allows to monitor the degree of stakeholder support so to be able to highlight some opportunities for improvement.

Recommendations for a Communication Strategy: Introducing Qindao International Film Festival to the European Market

Company
QUIFF
Year
2014
Edition EMScom15
Participants
Rana AlZoubi, Francesca Bordoni, Hanspeter Geisseler, Stefanie Gerber, Sharon Tang
Description
Wanda project team recommends a communication strategy (including communication goals and high-level approaches to reach these goals) targeting European stakeholders, based on the analysis of the impact that Qingdao International Film Festival (QUIFF) will have on the European film festival ecosystem. Through semi-structured interviews, cross-impact analysis and media analysis, the team assessed the European film festival influence structure, the current reception of QUIFF in Europe, and the underlying obstacles that hinder engagement of European key industry players with QUIFF. Based on research findings, communication goals are formulated with high-level communications’ strategies addressing ways to reach to the goals respectively.

The organizational identity of Pro Senectute – laying the strategic foundation for a successful rebranding

Company
Pro Senectute
Year
2014
Edition EMScom15
Participants
Liliana Becerra, Kathrin Gasser, Gilda Schertenleib, Sauty Omar Timtey
Description
Pro Senectute is a Swiss nonprofit organization, serving the aged since 1917. In 2013, the organization developed a four-year plan, envisioning a stronger focus on the older people, their relatives and the broader public. The main objectives of the project were to reveal the identity of Pro Senectute, analyze the brand landscape and current position of Pro Senectute and provide strategic recommendations for the rebranding.

WIPO’s Reputation. Measuring Stakeholder Perception

Company
WIPO
Year
2014
Edition EMScom15
Participants
Oliver Bertschinger, Pascal Frei, Francesca Fusco, Ulrike Kelm, Awele Okigbo
Description
The consulting project was aimed at capturing WIPO’s stakeholders perception through a reputation measurement exercise. The team created a reputation assessment tool for monitoring and managing reputation, identified key drivers of reputation and level of emotional appeal towards the organization among external stakeholders through extensive qualitative and quantitative research. Based on research findings the team provided guidelines for future actions to help improve and sustain WIPO’s reputation in relation to its role as the global forum for intellectual property.

Finding a Cure or Treating Symptoms? A New Mandate for Neighborhood Relations at Novartis Global Headquarters in Switzerland

Company
Novartis
Year
2013
Edition EMScom14
Participants
Mohammed Al Hassani, Stefanie Nehlsen, Hélène Renneboog, Satoshi Sugimoto, Irena Wiederspohn
Description
Novartis is a leading global healthcare company based in Switzerland. The project team was given the mandate to develop a comprehensive and interactive community relations model for Novartis global headquarters in Basel that is also applicable to other Novartis sites in Switzerland. Based on qualitative data the project team developed a customized model and a corresponding toolbox that could be used at Novartis headquarters and other sites across Switzerland.

Taking the Six-Point Agenda to the Next Level. Measuring, Managing and Monitoring Reputation for the Nigeria Customs Service

Company
Nigeria Customs Service
Year
2013
Edition EMScom14
Participants
Adewale Adeniyi Katja Linssen Lukas Baumgartner Mar Masson
Description
The EMScom consulting project group identified the key-drivers of reputation regarding NCS among its key stakeholders, and their perception of NCS’s reputation. The team also identified issues and reputation attributes relevant to all key stakeholders and created a dashboard to monitor and manage NCS’s reputation.

Translating KTH’s successful national recruitment strategy into an international recruitment strategy

Company
KTH
Year
2013
Edition EMScom14
Participants
Rufat Abbasov, Åsa Ankarcrona, Tom Armitage, Fabian Röthlisberger, Tobias Stelzer
Description
The group was asked to develop a framework for analyzing extra-European markets and developing country-specific recruitment communication strategies, with a pilot on Indonesia.

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