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Finding a Cure or Treating Symptoms? A New Mandate for Neighborhood Relations at Novartis Global Headquarters in Switzerland

Company
Novartis
Year
2013
Edition EMScom 14
Participants
Mohammed Al Hassani Stefanie Nehlsen Hélène Renneboog Satoshi Sugimoto Irena Wiederspohn
Description
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Taking the Six-Point Agenda to the Next Level. Measuring, Managing and Monitoring Reputation for the Nigeria Customs Service

Company
Nigeria Customs Service
Year
2013
Edition EMScom 14
Participants
Adewale Adeniyi Katja Linssen Lukas Baumgartner Mar Masson
Description
-

Translating KTH’s successful national recruitment strategy into an international recruitment strategy

Company
KTH
Year
2013
Edition EMScom 14
Participants
Rufat Abbasov, Åsa Ankarcrona, Tom Armitage, Fabian Röthlisberger, Tobias Stelzer
Description
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V@ttenfall goes social How to make social media evolution happen in an energy utility

Company
Vattenfall
Year
2013
Edition EMScom 14
Participants
Ivo Banek, Massimo Bello, Martin Rüst, Caroline Wälti, Christina Zhuang
Description
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Raising Bonnier´s Attractiveness for Digital Talents

Company
Bonnier
Year
2012
Edition EMScom 13
Participants
Donatus Grütter, Bodil Ericsson Torp, Mary Mwendwa, Sascha Weisshaupt, Lukas Widmer
Description
The EMScom consulting group was asked to raise Bonnier’s attractiveness as an employer for digital talents in the Swedish market. Bonnier needs these talents to be able to thrive as a digital business within the media industry.

Roche Group´s Reputation amongst Specialists, Payers and Regulators and the General Public

Company
Roche
Year
2012
Edition EMScom 13
Participants
Claudio Crivelli, Nina Eschmann, Krzysztof Horoszko, Morten Peick, Sharon Valdettaro, Relindis Wieser
Description
The project team was given the mandate to assess Roche´s reputation and to develop recommendations, focusing on specific stakeholders and countries.

Stakeholder engagement

Company
UPM
Year
2012
Edition EMScom 13
Participants
Sari Hörkkö, Wolfgang Gamma, Catherine Kurz, Martin Läderach, Fernando Zarur
Description
The project team was commissioned to deliver the basis for a stakeholder engagement strategy to be coherent to UPM’s new specific needs.

Swisscom and eHealth: A Communication Strategy for Stakeholder Engagement

Company
Swisscom
Year
2012
Edition EMScom 13
Participants
Onoria Bozzato, Robert Faulkner, Manuela Staub, Alexey Osipov, Barbara Zanziger, Giovanni Zavaritt
Description
The mandate of the EMScom consulting project was aimed to create a demand in the market for eHealth Services and position Swisscom as the provider of choice.

An Approach to Social Media for the Canton of Zug

Company
Canton of Zug
Year
2011
Edition EMScom 12
Participants
Andrea Holenstein, Cristina Riesen, Marco Rostagno, David Schäfer, Daniela Schöchlin
Description
The mandate of the MScom consulting project was aimed to answer the project's initial question, "Should the Canton of Zug use Social Media?" This report provides the governmental council of Zug with a solid basis for deciding on the usage of social media--taking a look first into whether or not it should be used, and then delving into the ways that social media should be applied.

Creating a Corporate External Communication Strategy for Stryker Europe

Company
Stryker
Year
2011
Edition EMScom 12
Participants
Daniel Bartl, Michel Portmann, Valentina Révay, Bent Sørensen, Allar Tankler, Sara Wyss
Description
The project team was given the mandate to develop an external corporate communication strategy for Stryker Europe with four main objectives: to increase awareness about Stryker Europe among key stakeholders; to communicate effectively to key stakeholders in ways that are truly meaningful for them; to develop a “One Stryker” image in Europe; and to help Stryker move from a product based, internally focused organization to a market and customer-oriented organization.

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