Singapore Management University

A premier business school in Asia

As the country’s first publicly-funded autonomous university, Singapore Management University is also the first of its kind in experimenting with diversity, breaking away from the traditional Singaporean model of education. Since its incorporation in 2000, SMU is quickly rising to become the Southeast Asian hub for business research and management. It is also the first university in Asia to offer a Master of Science in Communications Management, a joint program held in conjunction with EMScom. This academic partnership allows participants the unique opportunity to meet, study, and discuss alongside communication executives from all over Asia.

Participants spend the May session of their first year studying at SMU’s Lee Kong Chian School of Business, a dynamic business school with over a hundred full-time faculty, including some of Asia’s most respected academics.


Singapore is the leading business hub in Asia and therefore it is an ideal location for EMScom participants to gain an insight into Asia. The country has been called an economic miracle because of how much it has achieved in a short span of time, and in spite of its lack of natural resources. Today, the city-state’s economy is driven by electronics manufacturing and financial services. Its population of 5 million is a true melting pot of Asian ethnicities, and one can easily find Chinese, Malay, Indian, and Eurasian influences and flavors across the island.

Accommodation in Singapore

The Sultan Boutique Hotel is a 64-room shop house style boutique hotel, nestled right in the heart of culturally vibrant Kampong Glam. Faithfully preserved and recreated from traditional Singaporean shop houses, The Sultan retains many beautiful architectural features that hark back to a time in Singapore's past when Kampong Glam was a bustling shopping and trading district and shop houses were magnificently built with great arches and columns to be used by owners as both their personal residence and their place of business. The distinctive building which houses The Sultan's main lobby is so prized for its historical and cultural relevance, and architectural beauty, that it has appeared on a 1996 Singapore postage stamp.