SDA Bocconi

SDA Bocconi School of Management continues to offer a 15% discount on some international programs to paying members of the EMScom Alumni Association. The courses offered are the following:

“Internet & Social Media and Mobile for Corporate and Marketing Communication”
The program consists of 16 distance learning sessions from November 9 to December 4, 2017 (including 1 day that can be attended in face-to-face in Milano or by an online access to the lesson). The program is designed for managers working in the area of corporate communication, PR and marketing who want to tackle the hot topics, and use social media and mobile communication to enhance their firm’s performance, brand equity and reputation.

“Go to market”
This program provides manufacturing and service companies with an innovative perspective of channel management in order to transform it in a key competitive advantage. Adopting a strategic and international perspective, the program provides an in-depth assessment of the key issues involved in managing distribution channels. It focuses on innovative techniques and best practices in channel design and relationship management in all phases of the go to market process. The course takes place on October 18-20, 2017.

“The marketing in you”
The Marketing in You, a cooperative executive program between SDA Bocconi and ESADE Business School’s Faculty, aims to provide food for thought for leading marketers, by challenging conventional managerial marketing models. In the program, a faculty of marketing professors and top company executives will work together to bring out the marketing potential of participants and help them build their next marketing practices. The course takes place on November 8-10, 2017.

"Digital and experience branding"
With this program, participants will find the answers to the following questions: How to deliver brand experience to the customers? How to amplify the brand value proposition by different touch points? How the brand experience can become a brand digital experience? How to design a omni-multi-channel strategy to enhance a branding & digital experience? The program takes place on June 14-16, 2017.

"Strategic Brand Management"
With this program, participants will find the answers to the following questions: How to deliver brand equity? How to amplify the brand value proposition by brand positioning? How the brand architecture can be managed?  How to design and implement a brand equity measurement system? The program takes place during the month of October 2017.

In order to benefit from the discount, you will need to mention “USI EMSCOM ALUMNI” on page 2 (art.2) of the enrollment request form, downloadable from each course’s webpage. This discount cannot be combined with other discounts.

For further information please contact:
Micaela Valli
SDA Bocconi School of Management
Executive Education Open Programs Division
phone + 39 025836.6802