We are happy to announce the next EMScom Alumni Jour Fixe on "Business Campaigning", with Peter Metzinger, Campaigner, Lecturer and CEO at business campaigning GmbH. Peter Metzinger defines Campaigning as «the art of pulling out all the stops and being able to move people in a way that helps to achieve a goal as effectively and efficiently as possible.». As a physicist, Peter Metzinger learned to formulate precisely and to think logically and analytically. These premises for successful communication are the basis for a holistic mode of thought which aims at tracking problems back to their roots in order to treat the cause and not merely the symptoms. Peter Metzinger has been campaigning since 1982. From 1984-1997 he worked for Greenpeace and since 1998 he has headed his consulting agency business campaigning GmbH, as well as lecturing and coaching start-ups. He is the author and co-author of several books on campaigning and social media. Join the event to learn more!
More detailed information will follow soon.
The event is free for paying members of the Association and has a fee of CHF 50 for non-paying members. Please do extend the invitation to your colleagues and friends (participation fee CHF 50).
You can register by e-mail at emscomalumni [at] usi [dot] ch