EMScom: A strategic perspective beyond communication
Corporate communication professionals are facing increasingly complex challenges in an interconnected, uncertain and fast-moving world. A strategic view that integrates all facets of communication theory and practice is crucial to mastering these challenges and having a credible voice at the CEO’s table.
A global leader in this field, the Executive Master of Science in Communications Management program (EMScom) prepares professionals to develop new perspectives in the management of stakeholder relationships, reputation management, and corporate identity at a strategic level; and beyond that, to contribute to their organizations’ corporate strategy. Based in Lugano, the EMScom is an intensive part-time program with nine residential sessions spread across twenty-one months.
To reinforce degree candidates’ international perspective on management and communication, USI Università della Svizzera italiana cooperates with two renowned business schools: UCLA Anderson School of Management and Lee Kong Chian School of Business at the Singapore Management University.
Participants have the unique opportunity to study side by side with communication executives from all over Asia during a one-week residential session in Singapore, which is run together with the partner program at SMU Singapore Management University. A second two-week session at the UCLA Anderson School of Management together with their Asian colleagues further complements and enhances the global perspective.