Curriculum

Curriculum and learning outcomes

The CAS program delivers a balanced mix of academic teaching, combining theory with practice. Guest speakers and field visits complement the class activities. By encouraging participants to share their professional experience, the program provides a highly interactive learning environment. The professors’ objective is to bring these experiences together, challenge the classroom discussion with new ideas, and provide frameworks that help participants analyze strategic issues and make sense of complexity.

The kick-off session will take place on April 29, 2017. The format of the session will be communicated to participants closer to the date.

Courses

Session 1 at Singapore Management University 

Session 2 at UCLA Anderson School of Management

Session 3 at Università della Svizzera italiana

 

Learning outcomes

Participants will learn how to:

  • understand the corporate and communication strategic challenges organizations face in today’s complex world
  • appreciate the complexity generated by a multicultural environment
  • devise appropriate communication strategies to address the complex business environment
  • design effective brand strategies that allow effective communication across all stakeholder groups
  • design strategies of change for internally planned and externally imposed organizational changes
  • deal with legal issues raised for companies in the digital age

Learning experience

The CAS program delivers a balanced mix of academic teaching, combining theory with practice. Guest speakers and field visits complement the class activities. By encouraging participants to share their professional experience, the program provides a highly interactive learning environment. The professors’ objective is to bring these experiences together, challenge the classroom discussion with new ideas, and provide frameworks that help participants analyze strategic issues and make sense of complexity.

Accreditation and diploma awarded

USI Università della Svizzera italiana is one of 12 universities under the Swiss university system, coordinated by the Rectors’ Conference of the Swiss Universities (swissuniversitites). swissuniversities represents all 12 Swiss universities and maintains relationships with other accredited universities outside Switzerland. As a recognized university that is part of the public system, the degree-granting body of the EMScom is USI Università della Svizzera italiana.

To ensure international recognition, in 2002 USI became the first Swiss university to adopt the Bologna Reform and the European Credit Transfer and Accumulation System (ECTS). The Bologna Declaration mandates that all taught courses and course work are to be quantified in ECTS points. The ECTS guarantees that credits are wholly compatible and transferable within and across the broader European university system.

The diploma awarded is a Certificate of Advanced Studies from Università della Svizzera italiana, Faculty of Communication Sciences (17 ETCS credits).