2016 / Roundtable: How to work with influencers to bring your brand alive in the digital world

Spreading your organizations’ stories organically, increase the audience outreach and the volume of followers is everything but an easy task. More and more, companies are required to find new and effective ways to reach their target audience in an intricate world made of analytics, algorithms and formulas. Yet, spreading brand messages through the word of mouth, with the help of “influencers” established itself worldwide as one of the most efficient and credible communication measures. How can you effectively merge these two aspects? What are the challenges and the opportunities?

Kingfluencers is a Digital Influencer Marketing Agency with expertise in developing and managing digital influencer marketing campaigns from strategy and creative concept to campaign execution. They tailor-made campaigns on the reach & authority of the new generation of digital influencers, reaching thousands of people through a new & untapped media channel and empowering influencers to create authentic, personable, subtle content, to help tell brand stories.

Date
Thursday, June 9, 2016
Location

Widder Hotel
Rennweg 7
CH-8001 Zürich
www.widderhotel.com
Check Google map

Swiss time 19:00 to 21:00

Spreading your organizations’ stories organically, increase the audience outreach and the volume of followers is everything but an easy task. More and more, companies are required to find new and effective ways to reach their target audience in an intricate world made of analytics, algorithms and formulas. Yet, spreading brand messages through the word of mouth, with the help of “influencers” established itself worldwide as one of the most efficient and credible communication measures. How can you effectively merge these two aspects? What are the challenges and the opportunities? The Roundtable will be moderated by Fabian Plüss from Kingfluencers. 

Kingfluencers is a Digital Influencer Marketing Agency with expertise in developing and managing digital influencer marketing campaigns from strategy and creative concept to campaign execution. They tailor-made campaigns on the reach & authority of the new generation of digital influencers, reaching thousands of people through a new & untapped media channel and empowering influencers to create authentic, personable, subtle content, to help tell brand stories.

Speaker

Fabian Plüss from Kingfluencers

Registration

To register, please send an email to emscomalumni [at] usi [dot] ch. Please note that Roundtables are open exclusively to paying alumni, who can attend free of charge as part of the membership benefits. Maximum 15 seats.

Contact

EMScom Alumni Association
emscomalumni [at] usi [dot] ch