2014 / Jour Fixe: "Employer Branding for a Storytelling Organization: Concept, implementation and lessons learned"

EMScom Capstone consulting project presentation, winner of the Burson-Marsteller Award 2012

Thursday, October 16, 2014

Le Richemond, Geneve
Rue Adhémar-Fabri 8, 1201 Genève

The EMScom Alumni Association and Burson-Marsteller Switzerland invite you to join the event "Employer Branding for a Storytelling Organization: Concept, implementation and lessons learned", an introduction to the EMScom Capstone consulting project, winner of the Burson-Marsteller Award 2012

Each year Burson-Marsteller Switzerland presents the Burson-Marsteller Award for Academic Excellence during the EMScom Graduation Ceremony. 

The award aims to honor the group with the EMScom Capstone consulting project of the highest academic standing. Recipients of the Burson-Marsteller Award exemplify the excellence for which the EMScom strives and the industry standards so highly valued by the agency.



18:00 hrs.

Doors opening

18:15 hrs.

"Employer Branding for a Storytelling Organization: Concept, implementation and lessons learned" with Donatus Grütter, Sascha Weisshaupt and Lukas Widmer

The Capstone consulting project was carried out for Bonnier AB, an international media group headquartered in Stockholm, that at this time was facing the change into a digital world. A new kind of talent was required for this shift: the EMScom team was asked to raise Bonnier's attractiveness for such digital talents. The team combined a classic employer branding approach with the storytelling methodology. The execution of the strategy made Bonnier one of the biggest climbers in the category "Young IT Talents" of Universum's 2013 employer ranking.

The presentation will not only give an insight into the approach chosen and the solution presented to Bonnier, but also cover the implementation of the concept and lessons learned.

19:30 hrs.

Networking apéro


The prentation will be held by Sascha Weisshaupt, Head of Brand Strategy & Management, Swisscom AG and Lukas Widmer, Brand Manager at Swisscom AG. 

The project was carried out by Bodil Ericsson Torp, former Vice President of Communication and Human Development, Bonnier; Donatus Grütter, Head of Corporate Communications, Mercedes-Benz Schweiz AG; Mary Mwendwa, Head of Corporate Affairs, Kenya Reinsurance Company Ltd; Sascha Weisshaupt, Head of Brand Strategy & Management, Swisscom AG; Lukas Widmer, former Chief Communications Officer, Halter Unternehmungen.


The event is free of charge for active members of the EMScom Alumni Association.
For non-members a registration fee of CHF 30.- applies.

To register, please follow the link: http://emscomalumnievent.axaco.se


For registration and additional information please write to emscomalumni[at]usi[dot]ch