Tuesday, January 28, 2014
Zunfthaus zur Zimmerleuten, Zurich
The EMScom Alumni Association is pleased to invite you to the Annual General Meeting, which will take place on January 28, 2014. The AGM will be followed by the presentation «Tweet me to your leader: How world leaders use Twitter» by Matthias Lüfkens, Managing Director Digital, Burson-Marsteller EMEA.
Annual General Meeting
Welcome address by Ancilla Schmidhauser, President and Marion Schumacher, Co-President
Report on 2013
Budget and outlook 2014
«Tweet me to your leader: How world leaders use Twitter»
Matthias Lüfkens, Managing Director Digital, Burson-Marsteller EMEA For many politicians Twitter has become the best tool to broadcast, connect and engage new audiences. Over three quarters of the world's governments have an official Twitter presence. 44% of all heads of state have a personal Twitter account as do 7 of the G8 leaders. Matthias Lüfkens will present the findings of Burson-Marsteller's Twiplomacy study looking at the tweeting habits of international organisations, heads of state and government and ministers of foreign affairs. The analysis of their tweets provide useful insights into how corporations should use the micro-blogging service to communicate and interact with new audiences.
Registration is open until January 2014 at the following link: http://agm2014.axaco.se
For organizational purposes, in case you won't be able to join the event, kindly cancel your presence by sending an email to emscomalumni [at] usi [dot] ch
For any additional information, please contact Sara Fedele, EMScom Alumni Relations Officer