2013 / EXPO 2015 Role and meaning of the Universal Exhibition: focus on the global communication strategy

Date
Friday, May 24, 2013

The event is initiated by the EMScom Alumni Association with the patronage of the Consulate General of Switzerland - Milan, the Swiss Chamber of Commerce and with the contribution of Presence Switzerland (Federal Department of Foreign Affairs) and EXPO 2015. The event is sponsored by the STRP Public Relations Society of Ticino and it will be moderated by Michele Tesoro-Tess, Managing Director Reputation Institute, Milan.  

 

See the EXPO2015 Invitation

 

AGENDA

 

16.00
Welcome
Massimo Baggi, Consul general of Switzerland in Milan 
Stefania Isola, EMScom Alumni Association and Division for Culture and University Studies, Ticino
Ancilla Schmidhauser, Pres. EMScom Alumni Association and Threefaces Corporate Communication, Zürich

16.15
"Role and meaning of the Universal Exhibition: sociological aspects and state of the art". 
Michelangelo Tagliaferri, Professor, Accademia di Comunicazione, Milan 

16.40
"Presence Switzerland, international communication strategy. Study of the Swiss Image in Italy, consequences for the communication strategy in Italy 2014-2016".
Verena Weber: Head of Strategy & Communication, Deputy Head Presence Switzerland 

17.05
Break 

17.25 

"The Swiss Pavilion and the Swiss Roadshow in Italy". 
Elisa Canton, Swiss Consul in Milan, in charge for Expo Milano 2015

 

17.50 

"EXPO 2015: opportunities and future scenario for Ticino and Switzerland". 
Valentina Mini, Ph.D. in Economics, Institute for Economic Research, IRE, Lugano

 

18.15 

"The Communication Strategy of EXPO Milan 2015 - Feeding the Planet. Energy for Life." 
Representative of the Communication Division Expo 2015 Milan

 

18.15

Questions & Answers

 

19.00

Apero - kindly offer by the Consulate of Switzerland in Milan

 

ORGANIZATIONAL DETAILS

Date

Friday, May 24, 2013. Doors open at 16.00 hrs.

 

Location

Centro Svizzero Milanovia Palestro 2, Milan, Italy www.centrosvizzero.com/contatti.html

CostsFree admission

 

Registration

Please register to the event no later than May 15, 2013. Please follow the registration link: http://alumniEXPO2015.axaco.se

 

Accommodation

For those who are willing to stay overnight, we suggest the following hotels closeby the Centro Svizzero Milano:- Hotel Cavour Milano, via Fatebenefratelli 21, 20121 Milano- Hotel Manin, via Daniele Manin 7, 20121 Milano

 

Inquiries

For information on the event, please contact Ms Stefania Isola at isolaste [at] gmail [dot] com