2012 / Unilever: "Business Case for Sustainability"

Thursday, April 26, 2012

Economic growth is vital for societies to prosper. At the same time growth at all costs has its downsides as fear from increased pollution or social tension is on the raise. To decouple organizational growth from the growing use of resources Unilever has set itself ambitious targets to run its business more sustainably. Why has Unilever embarked on this transformational journey, what are the push backs and the critical elements to translate this commitment into sustained trust and tangible reputational value? Aspects we explore and discuss at the premises of Unilever's European Supply Chain headquarters in Schaffhausen.


Beyond a deep dive into Unilever's sustainability journey and an interactive discussion on the challenges businesses face while embarking for more responsible business models, we will have a guided tour through the office landscape of the Unilever site. Opened in 2009 the modern, open space 'Landhaus' building hosts the European supply chain management what has successfully been created as a model for other regions. The evening will conclude with a networking apero richè.


All Executive MScom Alumni Association members are invited to join us. Subscribed members may sign up free of charge. Unsubscribed members may also sign up on a space available basis for a fee of CHF 50 to be paid upon arrival at the event. If you have not yet subscribed for your 2012 membership, please click here to go to the membership section of the website for benefits and subscription information.




Unilever works to create a better future every day. With iconic brands like Axe, Dove, Knorr, Lipton, Lusso or Omo the company helps people feel good, look good and get more out of life. As such, Unilever is one of the world's leading fast moving consumer good companies with operations in more than 100 countries. Its products are used over two billion times a day and the company sells roughly 1 million products every day in Switzerland alone. Recently the company launched the Unilever Sustainable Living Plan aiming to halve its overall environmental footprint. 171.000 people work for the company of which roughly 1.400 are based in Switzerland at various production and administration sites. Annual sales amounted to €46.5 billion in 2011.


Markus Abt
He is member of the Management and heads the Communications & Public Affairs function at Unilever Switzerland overseeing Employee Engagement, Media Relations, Corporate Branding & Sponsoring as well as CSR/Sustainability and Public Affairs. Further, he manages a cross-border Unilever trust that supports social or environmentally related private initiatives of employees and is in charge of international projects as for example in the domain of Mergers & Acquisition.


Abt held management positions in various industries such as biotechnology and ICT as well as on agency side where he consulted national and international clients. He holds a Degree in Business Administration and was a guest lecturer for International Marketing, National Economics and Public Relations at the Economic Institute of Management in Kiev. Markus Abt was part of the MScom 8 class.