2012 / Study Trip -- The 2012 London Olympic Games

Thursday, June 14, 2012 to Friday, June 15, 2012

The Executive MScom Alumni Association is excited to launch this year's study trip -- focused on the 2012 London Olympic Games! This is a unique opportunity to see "behind the scenes" as companies, organizations, and the public sector "gear-up" in terms of communication and public relations for the 2012 London Summer Olympic Games. Trip highlights, program itinerary, and logistical information are included below.


Quick links



Study trip fees


Deadlines and cancellation policy

Official hotel - The Fifty Four Boutique Hotel




Trip highlights*

  • The VMA Group at the Chartered Institute for Public Relations (CIPR)
  • Omega - Official Sponsor of the London Olympics
  • Moving Brands' London offices
  • Dinner at the exclusive Shoreditch House
  • Olympic Park
  • The Embassy of Switzerland, London
  • Burson-Marsteller - London





Wednesday, June 13th, 2012


Check into the Fifty Four Boutique Hotel at anytime after 15:00.


Informal dinner and drinks at the Angelsea Arms pub, 15 Selwood Terrace, South Kensington (9 min walk from hotel). Reservations must be made at the time of registration, payment on an individual basis. For more information about the pub and its menu see (http://www.capitalpubcompany.com/the-anglesea-arms/).





Thursday, June 14th, 2012


Meet in the hotel lobby for official welcome.



Depart hotel travel for the Chartered Institute for Public Relations (CIPR), 52 - 53 Russell Square. 

Travel via London underground (tube) to Russell Square station,  Piccadilly line (8 min walk/20 min tube/4 min walk.



Jane Wilson, CEO CIPR will welcome the Executive MScom Alumni, the VMA Group, and their guests.



David Broome, Executive Director, VMA Group

David will provide highlights of the Business Leaders in Communications Study 2012, commissioned by VMA Group, the results of which provide the most comprehensive overview of the function, structure and role of corporate communications today and in the future.






Panel Discussion - hosted by David Broome - Communications and the 2012 Olympic Games


Carl Welham, Interim Assistant Chief Executive Communications and Consultation - London Borough of Hackney
Rob Yeldham, Adviser, Torch, Nations and Regions Communications - Government Olympics Executive
Trudy Warrender, Group Public Relations Director - Atkins


Our expert panel will provide a comprehensive overview explaining some of the key learning challenges as well as the broader communications impact of the 2012 Games from a 'host borough', national government and delivery partner/corporate sponsorship perspective.



Light lunch - catered by CIPR and sponsored by Smart Heads



Depart CIPR for the Omega Boutique



Visit the Omega Boutique

Travel via tube to Stratford station, Piccadilly and Central lines (4 min walk/25 min tube/7 min walk)



Afternoon break (location pending)



Depart for Moving Brands - London, 7-8 Charlotte Road. Travel via tube to Old Street station (Northern line).



Tour of Moving Brands - London



Presentation - Moving Brands' representatives and guest David Mercer, Group Head of Design - British Telecom.



Aperitif - sponsored by Moving Brands



Depart Moving Brands for dinner at the nearby Rivington Shoreditch



Dinner with representatives from Moving Brands at the Rivington Shoreditch (group dinner included in the trip fee)



Depart the Rivington Shoreditch return to the hotel via train Old Street to Gloucester station (27 min tube/8 min walk).





Friday, June 15th, 2012


Depart hotel lobby for Olympic Park. Travel by tube to Bromley-by-Bow station (8 min walk/37 min tube)



Guided walking tour of the 2012 London Olympic Park - due to security concerns the park is not open for general visits. Our Blue Badge guide will discuss the regeneration and growth in and around the Olympic Park and lead us on a walk along the canal towpath will afford us good views of:

The stadium
Energy centre
Handball arena


From Stratford (one train stop away) we will be able to view:

Across the park
Close up view of the Aquatics centre



Depart the Olympic Park via Stratford station for lunch at the Duke of Wellington pub. Travel via tube to Edgware Road, Circle or Bakerloo lines (35 min tube/7 min walk)



Lunch at the Duke of Wellington pub, 94a Crawford Street, Marylebone (http://www.thedukew1.co.uk/bar.htm). (Lunch included in the trip fee)



Depart the Duke of Wellington for the Embassy of Switzerland - London, 16 - 18 Montagu Place (3 min walk)





Visit to the Embassy of Switzerland. We will be honored with presentations from:


Urs Schmid, Minister
William French, Head of Communications
Alex Larcher, Project Executive of the House of Switzerland






Depart the Swiss Embassy for Burson-Marsteller, Level 6 South Central Saint Giles 1, St. Giles High Street. Travel by tube between Marble Arch and Tottenham Court stations (8 min walk/4 min tube/3 min walk).



Visit to Burson-Marsteller


Presentation on Media Relations during the 2012 Olympic Games -Ian Budd, Manager - Be More Communications affiliated with Burson-Marsteller's London offices
Question and answer session with MScom alumni.




Depart the Burson-Marsteller offices for a late afternoon coffee or aperitif (location to be determined)



End of official program.



To return to the Fifty Four Boutique Hotel. Travel via tube from Tottenham Court station to Gloucester Road station (3 min walk/18 min tube/8 min walk).



* Program information is subject to change.



The London Study Trip is open to a maximum of 20 USI Executive MScom Alumni and current MScom participants.


Study trip fees

CHF 1,100 - Join and go fee for unsubscribed members of the Executive MScom Alumni Association--price includes 2012 subscribed membership

CHF 1,100 - Friends, guests, or colleagues of Executive MScom Alumni Association members (contact the Alumni officer to register)

CHF 800 - Subscribed members of the Executive MScom Alumni Association for 2012 and current participants (MScom 13 & 14)**


** For more information and to become a subscribed member, please go to: http://www.emscom.usi.ch/emscom-alumni/membership.


Included in the fees are:

All company or organization site visits, presentations, and tours noted in the official program
Two lunches (June 14th & 15th, 2012)
One group dinner (June 14th, 2012)
London underground transportation passes valid during the program


Not included in the fees are:

Cost of travel to/from London
Cost of airport transfers
Dinner on arrival evening (June 13th)
Hotel (see special rate below)


This is an academic study trip focused on communication and public relations surrounding the 2012 London Olympic Games and may be funded by your company or organization as a professional development experience.



  • Click on "Log in / Register in the upper right corner of this page and log in.
  • Go back to the event page
  • Click "Register now" in the upper right corner of the page
  • Enter your first and last name (or surname)
  • Then click the "Sign up" button


You will receive a confirmation of your online registration and instructions on making a bank transfer in payment for the study trip. Registrations are confirmed only once payment has been received and up to a maximum of 20 participants.


Deadlines and cancellation policy


May 15th, 2012

Deadline for making a reservation with the Fifty Four Boutique Hotel at the group rate. We cannot guarantee room availability or the special group rate after this date.

May 30th, 2012

Deadline for registration and payment, in full, of study trip fees.

Cancellation policy

If the participant should cancel his or her registration for any reason, the following refunds will be granted: a 100 percent refund of the trip fee will be granted for cancellations received on or before May 30th, 2012. No refunds will be granted for cancellations or no-shows after May 30th, 2012. In case of any cancellation by the participant after online registration (sign-up), he or she will be charged with an administrative fee of CHF 200.-.


USI reserves the right to cancel or reschedule the study trip, change the location, and/or substitute the site visits, presenters or guest speakers. In the event that the study trip is postponed due to natural disaster or any other cause not within USI's control, every effort will be made to reschedule. Any registration payments made will automatically be applied to the rescheduled study trip. If you choose not to attend the rescheduled study trip, USI will provide a full refund of the registration (trip) fee, less the above noted administrative fee, upon written request.



Official hotel - The Fifty Four Boutique Hotel


Hotel accommodations are the responsibility of each participant. A group reservation has been made at the:

The Fifty Four Boutique Hotel

54 Queen's Gate

London, SW7 5JW


Tel. +44 207 761 4000



A special rate and group reservation has been negotiated for:

GBP 170 per room per night (inclusive of VAT at 20%)

Add breakfast for a reduced rate of £4 per person


To reserve your hotel room, please contact:

Chaminda, Sales Manager Fifty Four Boutique Hotel

via email at: reservations [at] fiftyfourboutiquehotel [dot] co [dot] uk

mention that you are with the "USI MScom Alumni Group"


Note: unreserved rooms will be released for general booking after May 15th, 2012. We cannot guarantee room availability or the special group rate after this date.



Flights and airport transfers are also the responsibility of each participant. Please book your flight to arrive on the afternoon or evening of Wednesday, June 13th, 2012. You may also reserve additional weekend nights in the hotel if you wish to depart after the official program ends at 17:30 on Friday, June 15th, 2012.


Flights and airport transfers are not included in the trip fees, but may be considered as a business expense for participation in a professional development program.


If flying into London Heathrow, there is an express train to Paddington Station that takes only 15 minutes. To reserve a roundtrip ticket (£ 35 / CHF 50) go to: https://www.heathrowexpress.com/.




Please contact the MScom Alumni Officer, Marianne Lucien at +41 58 666 4605, or via email at: marianne [dot] lucien [at] usi [dot] ch.


On behalf of the entire Executive MScom community we would like to thank our presenters and sponsors.