2016 / Roundtable: Employer Branding: why communications professionals should get involved

Tuesday, October 25, 2016

Farner Consulting AG
Löwenstrasse 2
CH-8001 Zurich
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Swiss time 18:30 to 21:00

For more than a decade, employer branding has been a much discussed topic in the communications, HR and branding communities. There is a growing understanding that sourcing and retaining talent is more than HR marketing. Rather it is a core element of positioning an organization in the market. Although the topic is strongly linked to corporate communications, communications experts usually play a minor role in high profile employer branding projects. The Roundtable hosted by Farner Consulting on October 25 addresses the role communications professionals can and should play in developing an authentic employer positioning and implementing a sustainable employer brand.


Nils Rickert, EMScom4 alumnus and Member of the Management, Farner Consulting AG.

Nils launched his career as a project manager in corporate HR at Hilti AG in Liechtenstein. As executive director of UNITECH International, he was later closely involved with the creation of a European university network. In 2003, he founded the consulting firm of Enzaim. Nils Rickert holds a degree in leadership and human resources from the University of St. Gallen. Additionally, he earned an Executive Master of Science degree in Communications Management from the Università della Svizzera italiana, Lugano, Switzerland, and a CEMS Master’s degree in International Management. He lectures at Zurich University of Applied Sciences in Winterthur (ZHAW).


To register, please send an email to emscomalumni [at] usi [dot] ch. Please note that Roundtables are open exclusively to paying alumni, who can attend free of charge as part of the membership benefits. Maximum 15 seats.