Training communication professionals to become strategic leaders.
The complexity of the business environment, characterized by increasing uncertainty and ambiguity, growing interconnections, and faster dynamics, requires specific communication strategies. Designed for mid-career managers operating in communication-intensive functions (corporate communication, marketing, human resources, compliance), the CAS Communications Management in a Complex Environment program is offered by the Faculty of Communication Sciences of the Universita della Svizzera italiana (USI). The certificate provides a unique opportunity to delve deeply both conceptually and experientially into the communication challenges of today’s complex business world. Held in three campuses around the world, participants will study with peers enrolled in the MSc in Communication Management of Singapore Management University (SMU), enjoying a privileged setting for cross-cultural exchange.
Sessions take place at the Lee Kong Chian School of Business at SMU, University of California, Los Angeles (UCLA) Anderson School of Management, and USI Universita della Svizzera italiana. At SMU, participants will investigate the specificities of the Asian context and their implications for communication. Specific management topics relevant for understanding the challenges of the current business environment are addressed during the UCLA session, providing the framework to fully appreciate the role of communication today. Finally, at USI, participants will zoom in on topics that are instrumental for successfully navigating today’s environment. In particular, the dynamic nature of today’s complex environment requires constant change management, a strong and sophisticated approach to branding that allows for interaction with a diverse array of stakeholders, and an understanding of the legal implications of a (digitally) interconnected world. The CAS program delivers a balanced mix of academic teaching, combining theory with practice. Guest speakers and field visits complement the class activities. By encouraging participants to share their professional experience, the program provides a highly interactive learning environment. The professors’ objective is to bring these experiences together, challenge the classroom discussion with new ideas, and provide frameworks that help participants analyze strategic issues and make sense of complexity.
The CAS Communications Management in a Complex Environment program takes place mostly during the summer, from the end of May to the end of September, allowing participants to optimize their time away from the office.
This program is designed for mid-career managers operating in communication intensive functions (corporate communication, marketing, human resources, compliance). Candidates are highly motivated, energetic, and open-minded managers. Candidates are chosen both for the contribution they can make to the class and their potential to become truly global knowledge leaders with an integrated view of communication and management.